Monday, February 21, 2011

Addressing the Digital Divide

I believe that all cultures, genders, and socioeconomic grouops have an interest in technology and what it can do to help them be prosperous; however, their lack of knowledge will continue to create barriers between the groups more so than money. This is why we must begin using and teaching students about the advantages of these tools in helping them to become wise and technically proficient consumers.

Having completed my project on emerging technology, I believe that the first thing that has to take place is school boards and administrators must ensure that teachers/educators have an understanding of what technology can do for them in the classroom and how it can help students be prepared to compete in a global market. Then once the understanding and use of the technology has been obtained, it must become a useable resource in the classroom to help all students gain and understanding while helping them to get rid of their fears as users of technology, regardless of whether they have access to it outside of the classroom. The goal for educators of all students should be to help students build their technological skills as they will most likely be confronted with technology in the workplace and other venues. We must help them diffuse the fear of using technology which has been manifested in most groups, as a result not having access to these tools in their homes.

Friday, February 11, 2011

Red Queens and Increasing Returns

For my Science Fiction assignment, first thing I did was to search my collection of DVD's for the "Minority Report." However, I did not find it, so I found myself at a video movie store buying a resale copy to replace my missing copy. Although I typically used Netflix to watch movies via the Internet, I wanted the ease of going back to the video to review a scene when needed. Hence, I purchased another copy of the movie. The best part is that I paid only $3.99 for the copy. I guess buying an outdated movie has some merit.

Why use video on demand? Video on demand has the ability opening up the a wider array of movies to consumers with high definition quality and easy accessibility. However, video on demand has forced some changes to occur in the DVD rental market. The most visible change is the sudden closure of video rental stores like Blockbusters, Hollywood movies and etc. Consumers found that the ease of video on demand or even Netflix shop online and return at ones leisure has become the norm.

Although both venues are of the same market, people have gravitated towards video on demand because of its accessibility and the fact that they do not have to worry about returning the product. Hence, I would describe this occurrence as increasing returns, as the products are the same in terms of what they offer consumers. One can rationalize the DVD slowdown to consumers belief that the cost of video on demand is less than having to gas their car, go out to the store, shop down countless aisles of DVD's, and having to return prior to a due date to avoid late charges. Just these facts alone have contribute to the downfall of DVD rental stores. Finally, with video on demand, consumers are able to get newly released much faster than store released dates.

I believe that video on demand rekindles the concept of using a central data facility to store thousands of videos which consumers have the ability to call up for use on their personal televisions or computers. The videos are stored at a remote location which receives a request via a network and the information is called up from a central data facility for the viewer of the movie.

However, I do not believe that DVDs will become obsolete as there are still those individuals out there like me who prefer to collect movies for a personal library. Besides, the new Blu-ray DVDs have provided consumers with the same viewing capabilities of HD movies.

References

Arthur, W. B. (1996). Increasing returns and the new world of business. Harvard Business Review, 74(4), 100-109.

Thornburg, D. (2008c). Red queens, butterflies, and strange attractors: Imperfect lenses into emerbent technologies. Lake Barrington, IL: Thornburg Center for Space Exploration.